Tools for Bootstrappers

Tools for Bootstrappers

Tools mentioned in

"Brave Bootstrapping"


Gazelles | Strategic Planning Insights | Original One-Page Strategic Plan.
Creativity, Brainstorming, Team Building.
Online mind mapping.
Organize Anything, Together.

Setting up a website

Build a Website. Squarespace.
WordPress – Create a Website or Blog –
WordPress Templates.
WordPress Themes & Website Templates.
Web Technology Profiler.

Search Engine Optimization tools

Google Analytics Solutions – Marketing Analytics & Measurement.
Steps to a Google-friendly Site
Google Webmasters – Support, Learn, Connect & Search Console
SEO Software, Tools & Resources for Smarter Marketing. Moz.
Keywords Explorer.
Keyword Research & Strategy with Keyword Planner. Google AdWords.

Competitor analysis (& SEO) tools

Backlink Checker.
Competitors Research, Shows Organic and Ads Keywords for Any Site or Domain.
Steal Your Competitors’ Traffic & Uncover Their Conversion Strategy.
Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search.
WhatRunsWhere | Display, Mobile & Native Ad Intelligence.
Google Alerts – Monitor the Web for Interesting New Content.
Website Mentions and Google Alerts Alternative.

Digital Marketing Education

Content marketing tools

Digital Marketing Tools Including a Content Idea Generator.
Create and Share Visual Ideas Using Infographics.
Infographic application which allows users without intensive experience as graphic designers to easily create infographics and visuals using themed templates.

Tools to improve website conversions

A/B Testing & Heatmaps.
The Content Experiments Interface – Analytics Help.
Website Experimentation Platform.
Website Heatmaps and Visitor Recordings

Inbound marketing & email newsletter platforms

Marketing Automation Software.
HubSpot Inbound Marketing –
The Customer Success Platform To Grow Your Business.
Email Newsletter and Marketing Automation. MailChimp.


Stock images

Stock Photos, Royalty-free Images & Video Clips.
Stock Photos, Royalty-Free Images, and Vectors.
Stock Photos, Videos, and Vectors.
Flaticon, the Largest Database of Free Vector Icons.
Fonts, Logos & Icons.


Flinto – Mac app to create interactive and animated prototypes of app designs
Digital Product Design, Workflow & Collaboration.
Free Mobile & Web Prototyping (iOS, Android).
Prototype Apps.
Connect Your Apps and Automate Workflows.



DiSC Profile – What Is DiSC®? The DiSC Personality Profile Explained.
Easy-to-Use HR Software.
Great Teams Start with Belbin.
Reviews, 360s, Ongoing Feedback and Objectives.
Sales Aptitude Test Assessments.”
The Myers & Briggs Foundation – MBTI® Basics.

Formalizing processes

Business Process Management (BPM) Software, Online Process Mapping Tool
Confluence – Team Collaboration Software.
Collaboration Platform With CRM, Tasks, Projects, Documents, Messaging And Much More.
Project Management & Team Communication Software.
SweetProcess documenting standard operating procedures (SOPs) with a team.


Invoicing, expense-tracking, and reporting tool for small business owners
Online Accounting Software.


Top Attorneys on Demand: Online Business Legal Services, Advice, Free Forms.
Business Legal Services.
Top Lawyers On-Demand at Exceptional Rates.


Hire Freelancers Online & Find Freelance Work.
Virtual Assistants.
Fiverr – Freelance Services Marketplace for The Lean Entrepreneur.
Freelancer – Hire & Find Jobs.
Upwork, the World’s Largest Online Workplace.

Customer Support

Customer Service and Helpdesk Ticket Software.
Customer Service Software & Support Ticket System.